Tourism Australia works quickly to counter incorrect bushfire perceptions.

While social platforms and media channels have helped raise awareness of the severity of the bushfires here in Australia, the implications of incorrect perceptions can have a damaging effect on Australia’s tourism.

Tourism Australia has worked quickly to develop a Bushfire Information portal to help travellers understand that most of Australia is not impacted by the fires with the majority of destinations remaining safe and continues to welcome visitors. All international airports in Australia are also operating as normal.

The portal provides travellers with a regional breakdown and encourages all travellers visiting Australia to seek the most up to date information for their planned itinerary prior to departure, and remain informed about changing conditions while in Australia.

The portal also provides a trusted and one simple source for the travel industry, consumer and media to have easy access to all the facts in the one location.

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Those travelling to Australia are urged to first use the Australia bushfire travel alert information portal and if further clarity is required to speak with your travel agent, accommodation provider or tourism operators for advice about local conditions and how best to ensure you have a safe and memorable experience in Australia.

Feature image: australia.com